- +91 95823 93406,+91 79828 03349
- Info@textanalog.com
- Ashok Vihar, New Delhi
Our Courses
Fundamental Certificate Course in Digital Marketing (FCCDM)
Advanced Digital Marketing Master Certification Course (ADMMC)
YOUR SUCCESS IS OUR GOAL REASONS TO CHOOSE US
Design Market Scenario Courses
Industrial Trained Faculty
Target Approach
100% Placement Support
Live Project Experience
Flexible Timings Approach
Lifetime Query Assistance
Free Tools & Softwares
Simple Step by Step Process
Flexible Schedule
Done Dor You Marketing Frameworks
Doubt Sessions
Why Study Digital Marketing
Digital marketing is a obvious pathway to make massive money. Whether you are a student, a job aspirant, a professional, Housewife or an ambitious dreamer. Digital marketing will pave a way for you to make your dreams turn into reality.
OUR MODULES
What You’ll Learn
The course modules are designed keeping in mind their real implementations in the digital world and to enhance the skills to the next level. The courses are specifically targeted to Job-seekers, for startups and those who want to kick start their business. Our courses contain each and every aspect of digital marketing so that our students can get perfection in this field.
1. Digital Marketing Fundamentals
- What is the need of digital marketing?
- Difference between digital marketing and traditional marketing
- Components of digital marketing
- Tools requied in digital marketing
- Case Study……… Big Basket, KFC,Vodaphone
4. Search Engine Optimization
- Evolution & Growth of Search Engines
- How search engine works (google)
- Basics of SEO
- SEO Ranking Factors (firstpage ranking hack)
- Crawling, robots, spider
- Google Indexing, Google Sandbox, google algorithims
- SEO Success Pyramid
Onpage Optimization
- Website Structure
- Keyword rich content
- H1, Image Alt, Bold, Internal linking
- Meta tags (Title, Description, Keywords)
- SEO friendly urls
- SEO Tools
Technical SEO
- Website speed optimization
- AMP Pages and mobile optimizatio
- Structured data and rich snippets
- SSL (Secured socket layer)
- 301, 302 Redirections
- Error Page handeling 404, 500
- Htaccess file, broken links
- Canonicalization
- Robots file
- Sitemaps XML, HTML, Image, Video
Off Page Optimization
- Directory Submissions
- Social bookmarking
- Classified Submission
- Blog commenting, Forum posting
- Niche backlinking
- Article submission, Guest posting
- Press Release Distribution
- Local listing, PBN & RSN
SEO Audit
- Onpage & Off- Page Audit Strategy
- SEO Audit Tools
- Audit Report
- Backlink Audit
Google Updates
- Google Panda
- Google Penguin
- Hummingbird
Fred - Google Algorithms Updates
- Mobbile Gidon
HTML ,CSS
- Basic HTML Tags for SEO
- Head section and related Tags
- Body section and related Tags
- HTML Editors
- CSS – Cascadding Style Sheet
- HTML website building
7. Social Media Marketing
- What is SMM?
- Why it is used?
- Orientation to Social Media- Relevant Stats (Global & Indian) with Success Stories and Case studies
Social Media Customer & Social Media Tools
- ORM and Social Media Customer Care
- How to Build Best Social CRM Tools- Buffer, Klout, TweetDeck
- Campaign Analysis Tools- Hastag.org, Tweet Archivist
- Social Media Management tools 10 step social media strategy
Creating a Facebook Marketing Strategy
- Algorithms
- Content Marketing
- Leveraging Facebook Insights
- Facebook Brand Pages Content Best Practices
- Facebook Targeting Options
- Interest- Based Targeting
- Custom- Based Targeting
- Retargeting or Facebook Exchange
- Understanding Facebook Ad Structure
- Payment Models
- Ad Algorithms and Ad policy
- Best Practices for Ad Content
- Self Serve Ad Tools
- Facebook Analytics
- Faceboook Page Management
Linkedin Marketing
- Intoduction to Linkedin Marketing
- How to Market
- Personal Branding
- Brand Marketing
- Linkedin Ads
- Linkedin Campaigns
Twitter Marketing and Advertising
- Intoduction to Twitter Marketing
- Understanding Twitter Lingo
- Do’s and Dont’s of Twitter Marketing
- Case Studies
- Customer Care on Twitter
- Influencer Marketing
- Power of Twitter and use of Hastags
- Twitter Ads – Content 7 Targeting
- Tools 7 Measurement
Instagram, Pinterest and Snapchat Marketing
- Understanding Instagram, Pinterest & Snapchat
- Build Brand Following with Content
- Strategy How to Driving Engagement
- Optimizing Profile And Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement Instagram
Marketing Tool and Ads
10. Content Writing
- Define Niche
- How to write SEO optimised content
- Understanding user Persona
- Right place for Implementation of CTAS
- Use of Proper Tags (H1,H2….)
- Attractive Title and Headings
- Anchor Texts
13. Video Marketing.....Youtube, Vimeo
- What is video marketing?
- Video Creation, uploading and optimization
- Youtube Channel Creation
- Video content and story line ups
- Transitions, Annotations, Cards and playlists
- How to earn like a Boss!
- Case study… (Dhinchak Pooja, Tech Guruji)
16. Freelancing
- Understanding Freelancing?
- What are freelancing portals?
- Account setup and creation
- Understanding the project you are Bidding
- Drafting the Proposal
- Sample Work
- Payments
19. Inbound Marketing
- What is Inbound Marketing?
- Why do we need it?
- Stages of inbound marketing
- Smarketing- When sales meet marketing
- Engaging website visitors (right place to put CTAS
22. Influencer Marketing
- What is influencer marketing?
- Identifying influencers
- Fake influences
- EPV and CPA in influencer market
- How influencers play major role in the conversion process?
- Dominant points of Influencers market (Reach, Act, Convert, Engage)
- What are themed pages and what role it plays in influencer marketing?
- Case Study (Amitabh Bachan: Maggie, Deepika-Ranveer: Oppo-Vivo
2. Website Planning & Structure
- Domain name and domain extensions What is emd?
- Domain hosting, Cpanel & FTP accounts
- What is website?
- Difference between website & blog
- Technologies involved in website development?
- What is content management system CMS?
- WordPress setup, plugins, themes
wordpress customization
5. Website Tracking & Monitoring
- Google Analyctics Setup
- Google Webmasters Setup
- Bing Webmasters
- Website tracking and monitoring tools
- Website tracking data analysis
- Google Tag Manager
8. Email Marketing
- How to write Effective email content and subject line?
- Deliverability
- Funneling
- Why email automation is required?
- Hyper personalization
- Open rate tracking
- Use of Tools for automation like
Mailchimp
11. Blogging
- How to define Niche?
- How to do blog SEO?
- Blogging Objective
- How to make money like a Pro through Blog?
- Case study… (Niel patel, Food bloggers, Travel bloggers)
14. Affiliate Marketing
- What is Affiliate Marketing?
- How to earn from Affiliate Marketing?
How to be Amazon Affiliiate, Ebay Snapdeal, Flipkart?
How to choose your niche Affiliation?
17. Competitor Research
- Competitor research techniques and best practices
- How to identify the competitors in your niche?
- Determine the ey strengths- for exmaple price, service, convenience, inventory, etc.
- Competitor SEO Strategies
- Competitor Social Media Activities
- Tools for Competitor Analysis
20. Lead Generation- Tools, Strategy,Scripts
- What is Lead Generation?
- Tools for Lead Generation
- What are rented attention and owned attention?
- Lead Generation Challenges?
- Source of Lead Generation
23. Reporting
- Client Marketing Reporting Tools
- SEO Reports
- PPC Search Engine Marketing Reports
- PPC Display Marketing Reports
- Social Media Marketing Reports
- Email Marketing Reports
3. Keyword Planning
- What is keywords?
- Types of keywords?
- LSI Keywords?
- Tools for keyword research
- Keyword match type [ BM, BMM EM, PM ]
6. Search Engine Marketing-PPC
- Introduction to Google Adwords
- Where ads can be seen on Google?
- Ad Auction, Ad positioning, Ad ranking Factors
- Adwords Terminologies
- Google Adwords accounts structure
Search Network
- Bidding Strategies
- CPC Bidding
- CPM Bidding
- Automated and Manual Bidding
- Cost Per Acquisition (CPA)
- Enhanced Cost Per Click (ECPC)
- Keyword Targeting & Strategy
- Keyword Match Types- Broad Phrase
- Broad Match Modifier, Exact, Negative
- Keyword Performance Reports
Display Network
- Marketing Objectives to Display
Advertisment - Display Ad Formats & Tools
- Audience Targeting
- Remarketing and Advanced Audience Selection
- Advanced Targeting Methods
- Dynamic Display Ads
Video Network
- What is Video Network?
- Types of Video Ads (Instagram ads. Bumper ads, Video discovery ads)
- Where video ads will appear?
- Account and channel linkings
- Ad creation and optimization
- Tracking and monitoring
Shopping Network
- What are shopping ads?
- Where PLA ads will appear?
- How shopping ads are helpful for retai
- Merchant centre Account Linking and
Setup - What are product Feeds?
- How to create product feeds?
- Shopping Campaigns and Adgroup
Structuring - Product segmentation and Grouping
Advance Monitoring
Conversion Tracking
- Conversion tracking for Forms
- Videos and other action on Website
9. Graphic Design
- BASICS OF DESIGN
Types of design- Graphic, Packaging, Interior,
Fashion, Automobile, Toy, Product, Jewellery, - Principles of design- Emphasis, Contrast,
Balance, Alignment, Repetition, Flow - COLOR PSYCHOLOGY
Color theory
The science of color - Color Perception and Human Responses
- Color interaction and effects
- Color in design principles
- Use of color in design
- Colors and printing
12. Web Analytics
- Google Analytics
- Custom Dash Boards
- Advance goal settings
- Advance filter in GA
- Advance event tracking
• Custom Analytics Reporting data
visualizations and benchmarking
Heat Maps - In page analytics
15. E-commerce Marketing
- What is E-commerce website?
- SEO for Ecommerce websites
- Ecommerce Advertisements
- E-commerce Analytics and Monitoring
- PLA, Display and Dynamic Display ads
18. Online Reputation Marketing
- Local Listing
- Hands on Tools
- Reviews, Ratings
- Citation
Social Meida presence
21. Web Audit
- What is Web Audit?
- Website Audit Tools?
- Why do I need an audit?
- What a good audit includes?
24. Integrated Marketing
- What is Integrated Marketing?
- Understanding the main market segments
Why it is used and why you shouldn’t neglect it?
4 P’s of digital marketing - Better way of using Integration in digital marketing
- Case Study (Coca-Cola)
Who is this programme for
- Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach, conversions, and ROI
- Marketers look to make a comeback after a career break by learning to effectively optimize themselves
- Entrepreneurs and businness owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion.
1
Learn how to align digital marketing strategies with business goals to enhance ROI
2
Explore how digital channels can be leveraged to optimize marketing
3
Gain actionable insights from industry-oriented curriculum and real-world case studies.
4
Learn via recorded videos from renowned Texanalog faculty, and live online sessions with industry practitioners
5
Apply the principles of online advertising to real-world scenarios in a simulated environment.
Course Highlight
130+ HOURS
Online sessions
3 GUARANTEED
Job Interviews
10+
Industry Certifications
LEARNING CENTRE
Lifetime Access to Updated Content
INTERNSHIPS AVAILABLE
On Successful Course Completion
Fee Structure
Starter
$
5.99
Month
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
Starter
$
5.99
Month
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
Starter
$
5.99
Month
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
Frequently Asked Questions
An authoritative issue emerges when 301 sidetracks are not appropriately set up. This implies your site can be gotten to via web search tools from a few distinct URLs. This implies web crawlers can then conceivably list your webpage under various URLs, implying that it will resemble a website of copied content.
Internet searcher promoting, or SEM, is one of the best approaches to develop your business in an undeniably serious commercial center. With a great many organizations out there all competing for similar eyeballs, it’s never been increasingly imperative to publicize on the web, and web search tool showcasing is the best method to advance your items and develop your business.
Internet based life improvement (SMO) is the utilization of various outlets and networks to create exposure to expand the attention to an item, administration brand or occasion.
“SEM is typically firmly connected with SEO. SEM is approximately characterized as utilizing paid web search tool traffic to pick up perceivability. Paid outcomes typically show up on the top and right half of the “natural” list items. There are numerous frameworks for SEM, however the biggest stages are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
SEO (Search Engine Optimization) Web optimization manages your organization’s PRIMARY site’s positioning on an internet searcher result page (SERP) and how the ordered outcome is shown. Web optimization methods attempt to improve a sites web index rankings and increase that site greater perceivability and traffic. Web optimization procedures can incorporate enhancing how the site is manufactured, what catchphrases are utilized in the Title Tags, Meta Tags, and Meta Descriptions, how frequently your site is refreshed, and how quick your site loads on a work area and cell phone.”